The publishing house Elsevier invited me to fill out a survey regarding their journals. As a reward, they gave me a glimpse at their statistics.
The three most important considerations when choosing a research journals are (in order) :
- Speed of review process
- Standard of reviews
- Overall reputation of the journal
And the activity researchers complained to most about? Peer reviewing manuscripts.
In any case, if you want to build a good journal and attract great papers, make sure you have fast and competent peer review. (Duh!) Meanwhile, having a good printer or a good editorial board are much less important.